Masks and Masters are used as generic terms to cover items used in soft lithographies such as photomasks, masters, and stamps and moulds. Masks & Masters qualify as an intangible asset with measurable intrinsic value to the owner. When undertaking a business valuation of a printing and related business, intangible assets are a class of assets without physical form yet can offer significant economic benefits to the owners. Owners of Masks & Masters use intellectual property rights as a means of protection to appropriate exclusive rights to the economic benefits associated with the ownership. To estimate the fair market value of Masks & Masters, business valuators apply techniques under the income, market and asset methods, a situation made possible by the fact that masks and masters can be recognised and the associated economic benefits can be reliably measured.