Marketing Related Intangible Assets are a set of intangible assets such as trademarks, trade names, service marks, and trade-related collaterals such as unique colour, shape, or package design. Such intangible assets generate economic benefits to the owners. Marketing-Related Intangible Assets qualify as intangible assets because they are recognisable, separable and the expected economic benefits can be accurately measured. Owners of marketing-related intangible assets use intellectual property rights such as copyrights, patents, and registrations to appropriate all the potential economic benefits from their work. Business valuation analysts estimate the fair market value of marketing-related intangible assets by applying cost, market, and income methods.