A Logo is a graphical representation, emblem, or symbol used by business entities and organisations to manifest their identity, products or services or their brand. Logos qualify as intangible assets which can generate measurable value through competitive advantage or product differentiation. Intangible assets are a class of assets without physical form (such as a building) which generate economic benefits to the owners. To qualify to be valued as an intangible asset, a logo should be identifiable and separable. Logos belong to the set of intangibles categorised as market-related intangible assets. Additionally, logos fall under marketing-related intangible assets. Business valuation analysts estimate the fair market value of logos by applying cost, market, and income methods.