Trade Name, the official name of the business entity under which it conducts its business activities, is one of the potential intangible assets that the entity would possess. Intangible assets are a class of assets without physical form (such as a building) which can generate economic benefits to the owners. A trade name qualifies as an intangible asset because it is identifiable, separable and can be accurately measured. Additionally, trade names fall under marketing-related intangible assets. A Trade Name defines the identity of a business entity or organisation and contributes to the entity’s brand representation and can generate measurable value through competitive advantage or product differentiation with associated economic benefits which are exclusive to the entity. Business valuators estimate the fair market value of trade names through analytical works which cover techniques under the cost, market, and income methods.