In business valuation analysis, Insurance-in-Force is categorised as an intangible asset available to an insurance firm. Insurance-in-Force connotes an active insurance policy with a continuing payment of the premiums by the policyholder. As an intangible asset, Insurance-in-Force offers potential economic benefits exclusive to the insurance firm. Insurance-in-force qualifies as an intangible asset because it can be recognised, separated, and the associated economic benefits reliably measured. Intangible assets are a class of assets without physical form (such as a building) yet can generate significant value to the owners. To value the fair market value of insurance-in- force, business valuation analysts apply techniques under the income, market and asset methods.