A Write-Up represents the adjustment applied to the book value of assets on the balance sheet to bring them to market value. This arises when the carrying value of the asset recorded in the statement of financial position is less than the fair market value of the asset. The value of the write-up is normally determined after an independent fair market valuation of the assets of the target firm has been performed by an independent asset valuer. Occurring under the adjustments of statement of financial position of a business valuation process, the revaluation of assets from book value to fair market value and associated analytical work are important tasks to arrive at the fair market value of a business entity.