Value is a measure of the utility of a business entity or an asset. Value has two main characteristics. First, value is specific to a time. Second, value is a factor of risk and return. In business valuation, the main standard of value is the fair market value which is the price, expressed in terms of cash equivalents, at which property would change hands between a hypothetical willing and able buyer and a hypothetical willing and able seller, acting at arms-length in an open and unrestricted market, when neither is under compulsion to buy or sell and when both have a reasonable knowledge of the relevant facts. Fair market value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.