A Subscription List contains records of subscribers of a business detailing their names, frequency and the amount of subscriptions. Such subscriptions grant the business a competitive advantage over others without an established network of subscribers. A Subscription List qualifies as an intangible asset which can generate measurable economic benefits to the owner. Intangible assets are a class of assets without physical form yet can generate significant economic value to owners during an M&A or other related transactions. To value a subscription list, business valuators take several factors into consideration including the average duration of subscribers, amounts paid and attrition rate. Business valuators apply business valuation techniques under income, market and asset methods to estimate the fair market value of a subscription list.