Retail Shelf Space refers to a prime and dedicated shelf space that a manufacturer, wholesaler or agents of a product secures in a retail outlet for its products. Because securing dedicated retail space is a very competitive endeavour, a manufacturer, distributor or retailer with such a dedicated space has a competitive advantage over its rivals which translates into superior product performance on the market. When undertaking a business valuation for a manufacturing firm, distributors or retailers, retail shelf space is one of the intangible assets which is considered because it can be recognised and the associated economic benefits reliably measured. Intangible assets are a class of assets without physical form but can provide significant value to the owners. To estimate the fair market value of an intangible asset such as retail shelf space, business valuators apply techniques under the income, market and asset methods.