Product Design is the process of conceptualising and designing a product with physical attributes and functionalities in order to bring a new product to the market, address the need of customers, optimise the experiences, or solving a problem. A successful product design translates into successful commercialisation of the product which comes with economic benefits and financial rewards. Product Designs are normally protected by a patent, copyright or other forms of intellectual property rights which prevent others from replicating the design. In business valuation analysis, a Product Design backed by legal protection qualifies as an intangible asset. Such designs are recognisable and the associated economic benefits can be reliably measured. Intangible assets are a class of assets without physical form. To estimate the fair market value of a Product Design, business valuation analysts apply techniques under income, market and asset methods.