Medication Administration Record is the record of all the drugs administered by a physician or other qualified healthcare practitioners to a patient at a healthcare facility. Medication Administration Record is important to pharmaceutical companies and health insurance firms which can rely on such exclusive information to develop or introduce new products and services to gain competitive advantage. Medication Administration Record qualifies as an intangible asset which can generate economic benefits to the owner. Intangible assets are a class of assets without physical form yet can present significant economic value to the owners. To estimate the fair market value of Medication Administration Record, business valuators apply techniques under income, market and asset methods, a situation made possible by the fact that Medication Administration Record can be recognised, separated, and the associated economic benefits reliably measured.