Investment Value of a business or asset is the value that a particular investor or group of investors place on that business entity or asset based on individual investment requirements, situation, potential synergies from complementary assets, and expectations. It is one of the standards of value in business valuation and reflects the individual investor’s expectation of the benefits to be derived from ownership, perception of risk and mix of debt and equity to be applied in investing. The investment value is normally higher than the fair market value estimate, prompting an incentive to sell. The investment value is also known as the synergistic value because the business or asset is expected to complement existing businesses, expertise, or assets of the buyer to achieve incremental value through positive synergies.