Films or Movies are visual art-form which tell a story or show a real situation to simulate experiences of people. In business valuation analysis, Films or Movies qualify as intangible assets with intrinsic measurable economic benefits to the owner. Intangible assets are a class of assets without physical form (such as a building) which can generate significant value to the owners. Business valuators apply analytical techniques under the income, market and asset methods to estimate the fair market value of films or movies because of the ability to recognise, separate and reliably measure the associated economic benefits. Intellectual property rights are the means through which owners of films and movies claim exclusive entitlement to the economic benefits generated from films and movies.