A Customer Relationship refers to the process established in a business entity to engage its customers to understands customers’ need, resolve issues and progressively improve product and service delivery, customers' experience and ensure the satisfaction of customers. A well-maintained Customer Relationship promotes customer loyalty which translates into the superior financial performance of the business. In business valuation, customer relationship qualifies as an intangible asset because it can be recognised, separated from tangible assets and the associated economic value can be reliably estimated. Business valuators estimate the fair market value of customer relationships by applying techniques under the cost, market, and income methods.