A Choreography refers to a unique technique of composing and presenting an arrangement of movements and dancing. It involves the entire process of packaging motions and dance patterns to create an exclusive sequence of movements, ballets and other dances as well as planning and arranging the movements, steps, and patterns of dancers. As an intangible asset without physical form (such as a building), a choreography generates economic benefits to the owners. An intellectual property right is the means through which owners of choreographic performances maintain exclusive rights to the economic benefits associated with their work. Business valuators apply analytical techniques such as the income, market and asset valuation methods to estimate the fair market value of choreography. The valuation of choreography is possible because it can be recognised and the associated economic benefits can be reliably measured.