A Business Valuation Premise is an assumption concerning the most likely set of transactional circumstances that may be appropriate for a valuation under consideration. Most business valuations are based on the premise of a “going concern” which assumes that the business will continue to be in operation and generate cash flow well into the foreseeable future. Based on the premise of “going concern”, business valuators apply techniques under the market, cost, and income methods to estimate the fair market value of a business, shareholding in a business or value of shares.